Get brand and reputation management insights, in-depth research, and the stories behind what it takes to build an influential brand.
Blog
Relationships Matter
Why understanding your stakeholder’s expectations is core to managing through crisis.
Reputation is Negotiation at Scale—And It Moves People With You
The best brands don’t just attract people; they pull them alongside, creating momentum toward outcomes that work for everyone.
What a Few Months with Nike Taught Me About Trust
"Just Do It" isn’t an order. It’s a promise of acceptance. It’s Nike saying: You’re enough to start. Even with all your fear, even with all your flaws - you are already standing on the starting line.
Unwillingness to Pay
Unwillingness to Pay: Why Distrust, Not Disinterest, Is Killing the Green Premium reveals why the sustainability surcharge is over. The findings signal a new post-trust economy where proof, not promise, drives belief.
The Post-Trust Economy
Across every sector, the signals of belief are fading. We’ve entered what might best be called the post-trust economy, an environment where credibility has become a design problem, not a communications problem.
What to expect on the Stake blog
The strategies, thinking, and examples you can use to prepare your brand for what’s to come.
Brand strategy that holds under pressure
We explore how bold positioning and stakeholder belief work together to build brands with lasting influence. Because a strategy that can't survive scrutiny was never really a strategy at all.
Reputation management isn’t damage control
We investigate how organisations build and protect credibility before a crisis hits. Because the brands that hold up under that kind of challenge are the ones that were built for it.
Crisis PR starts before the call comes in
We cover how brands prepare for, navigate and recover from high-stakes moments. What you're really made of is revealed in how you respond. The brands that come out on top are the ones that treat crisis readiness as a strategy, not an afterthought.
Put our insights into action
From PR and crisis support, to building stakeholder trust and managing organisational change – Stake services build robust and influential brands that are bold and believable. See how we do it and why it works.
