A strategic brand identity and digital platform for a marketing procurement partner

Written By Matt Thomas

Branding Case Study
Client: Rothfield

Overview

Rothfield is a specialist marketing procurement advisory working with global brands to improve the performance and governance of their agency ecosystems. The firm operates in a complex B2B environment where procurement leaders, marketing teams and agencies often hold different expectations about the role procurement should play in marketing.

Rothfield engaged Stake to clarify its market position and develop a brand platform that could credibly speak across these audiences, reframing procurement as a discipline that strengthens marketing performance rather than constrains it.

The work required navigating a nuanced messaging environment and translating strategy into a practical brand system the organisation could confidently use across business development, client engagement and digital channels.

 

Deliverables

  • Brand positioning and narrative

  • Messaging architecture

  • Visual identity system

  • Bespoke icon library

  • Website strategy, design and build

  • Internal rollout and leadership alignment support

 

Outcome

The resulting brand provides Rothfield with a clearer and more confident position in a complex advisory market, enabling the firm to communicate its value consistently across procurement and marketing audiences while presenting a modern, credible and differentiated external presence.

Matt Thomas
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